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DNUT.US
id: 1598

Krispy Kreme ($DNUT) McDonald’s Rollout Collapse and Misleading Growth Claims Case

W.D. North Carolina
Court
3:25-cv-00332
Case number
02/25/2025
Class period Start
05/07/2025
Class period End
07/15/2025
Lead Plaintiff motion deadline
  • $DNUT investors filed a claim against Krispy Kreme for overstating the success of its McDonald’s partnership and misleading investors about growth and profitability.
  • After withdrawing its 2025 outlook and reporting a major revenue drop, $DNUT fell 24.71% on May 8, 2025.
  • $DNUT investors can join this case to be notified about potential recovery.
Case Details:

In 2022, Krispy Kreme began testing doughnut sales at select McDonald’s locations and announced plans for a nationwide expansion in 2024. Throughout early 2025, the company told investors that the rollout was going well and projected strong revenue growth. It claimed the partnership validated its business model and expected expansion to over 1,000 locations.

Behind the scenes, demand at McDonald’s locations had already started to fall. After the initial marketing push, sales dropped, and the partnership turned unprofitable. Executives did not share that average sales per store were declining or that McDonald’s would delay further rollout plans.

On May 8, 2025, Krispy Kreme reported Q1 revenue had dropped 15.3%, driven by reduced demand and soft consumer traffic. The company also announced it was withdrawing its full-year guidance and pausing its McDonald’s expansion, citing uncertainty about the rollout schedule.

Following this, $DNUT dropped 24.71% that day.

Based on these events, $DNUT investors filed a claim against Krispy Kreme, accusing the company of the following:
  • It misled investors about the performance and profitability of the McDonald’s partnership.
  • It failed to disclose declining demand and hidden risks that led to a pause in national expansion.
Considering all the representations, investors believe Krispy Kreme inflated its growth story while the McDonald’s deal was quietly falling apart.
Case Status
Lead Plaintiff Appointment
Alleged Offence
Misleading Statements
Omissions
Suspected Party
Directors
Management
Security Type
Stocks
Trade Direction
Long
Shock Event Date
05/08/2025
Filing date
05/16/2025
Lead Plaintiff Deadline
07/15/2025

Krispy Kreme Inc

Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. It oper...

    Ticker
    DNUT.US
    ISIN
    US50101L1061
    CIK
    0001857154
    Sector
    Consumer Defensive
    Industry
    Grocery Stores
    Country
    USA
    Address
    2116 Hawkins Street, Charlotte, NC, United States, 28203